How We Price Secondhand Items (Fairly)
Our pricing approach in plain terms: start from real resale comps, factor in condition and platform fees, and leave room for offers. The goal is fair to us and the buyer.
Pricing is the part most people overthink
Price too high and an item sits for months. Price too low and you're working for free. Here's the simple framework we actually use.
Step 1: Look at real comps
We check what the same (or very similar) item has actually sold for — not the hopeful asking prices. Sold listings tell the truth; active listings tell a wish.
Step 2: Adjust for condition
Condition is everything in resale:
- New with tags commands close to comp value.
- Excellent used sits a notch below.
- Visible wear gets priced to move, with the flaws shown clearly in photos.
Step 3: Account for fees
Every platform takes a cut. We build the selling fee into the price so the payout still makes sense after the platform takes theirs.
Step 4: Leave room for offers
Many buyers love to negotiate, so we price with a little headroom and send offers to people who like an item. Everybody feels like they got a deal — because they did.
The bottom line
Fair pricing isn't about squeezing every dollar. It's about moving good items to people who'll love them, at a price that keeps the lights on. That balance is the whole game.
